> In a perfect world the importance of information wouldn’t rely on its author’s eloquence. But we live in a world where people are bored, impatient, emotional,

> In a perfect world the importance of information wouldn’t rely on its author’s eloquence. But we live in a world where people are bored, impatient, emotional, and need complicated things distilled into easy-to-grasp scenes. It's absolutely true that the best story wins, but it's not because we are "bored" or "impatient". It is because we need stories. That is how we operate and it always has been the case. Religions are mostly a collection of compelling stories. Politics. Business. Love. Science. Being human is consuming and producing stories.