I think this is a very different scenario. In this case you have the option to not give up your personal information and walk away. If one particular grocery st

I think this is a very different scenario. In this case you have the option to not give up your personal information and walk away. If one particular grocery store is gaming you, you can go to a different store, or use an online store. If all of them are inflating prices unfairly, there are checks in place to make sure that doesn't happen. In the case of internet and Google, we are being stripped of that basic choice. Google's browser, browser extensions, cdn, site analytics, dns, their prepackaged apps that are hard to uninstall on Android, all these are making it virtually impossible to walk away from that "loyalty program". There may be people who like personalised advertising and I think they should have the choice to let Google and other internet companies scrape all the personal data they can from them in exchange for targeted ads. I'm not one of them. I want to surf the internet on my terms. I want to pay for the services I like to use like I do now for those that are available and uninstall apps from my devices without breaking warranty from my mobile manufacturer. I want that choice. After all, that's what life is about. If anyone says that we can't find that middle ground where people like me can browse the internet without personalised ads, then fuck personalised ads.