This sounds like it came from the PR department. But besides that, I don't think Microsoft engineers in their day to day work ever mention embrace, extend, ext

This sounds like it came from the PR department. But besides that, I don't think Microsoft engineers in their day to day work ever mention embrace, extend, extinguish. Amazon's motive is profit. They're darn good at it too as we've seen. But that's all it is. If in the process they destroy an OSS company, as they've done, they don't care, because now they have their source and no competition.