What I've observed is that people have an easier time when they can assign you a label that fits with their world view. Depth (for some value or depth) provides

What I've observed is that people have an easier time when they can assign you a label that fits with their world view. Depth (for some value or depth) provides the tag that (lazy) managers, hr, etc need to understand where you will fit. If you can do a range of stuff, even well, people aren't sure what to do with that, and so often end up focusing on someone else. I saw that a lot in consulting, where people with what would objectively be a very superficial skillset in some area or another "branded" themselves as being a deep expert, and became the go-to for anything that was perceived as relating to their area. So I would maybe rephrase as "skinny engineers brand more easily"