It really is a damning indictment of how badly Colt has been mismanaged over the past few decades, what with firearms sales in the US at all-time highs starting

It really is a damning indictment of how badly Colt has been mismanaged over the past few decades, what with firearms sales in the US at all-time highs starting with the Obama administration. They have unbelievable brand value, probably #1 in the world, but they failed so spectacularly to capitalize on it that they went bankrupt 5 years ago. There's a lesson here that's universally applicable well beyond gun manufacturers: You can't rest on your laurels and attempt to coast on brand value, even #1 brand value. You still always have to be competing.