I think this is just as muddy as the bits you pointed out. You are of course right, I only wanted to given some scenario with opposite outcome for customers. M

I think this is just as muddy as the bits you pointed out. You are of course right, I only wanted to given some scenario with opposite outcome for customers. My point was more that one will have to provide much better arguments or evidence than some random macroeconomic interaction to convince me that advertising has any net positive effect.