If anything I think the term clickbait is used more appropriately now. "Local mother discovers one small trick" is terrible clickbait because most people are us

If anything I think the term clickbait is used more appropriately now. "Local mother discovers one small trick" is terrible clickbait because most people are used to it now in the same way a Nigerian prince scam won't work on most people. Clickbait is anything that gets you to click on an article. In some cases, it can be good clickbait and an equally good article and in other cases it can be bad clickbait where the title states facts but the facts are misleading or require a specific interpretation or need more context or don't accurately describe the essence of the article.