I seldom buy stuff I see in ads (or anything really) but I recall one case where targeted ads actually helped me. I was looking to buy an item but the store ha

I seldom buy stuff I see in ads (or anything really) but I recall one case where targeted ads actually helped me. I was looking to buy an item but the store had so many options that I got completely overwhelmed with choice paralysis. Afterwards I started getting ads from said store in chunks of three items. It made it possible to evaluate things in peace over time since I was only exposed with a few options at a time in my regular feeds. I finally ended up buying one of those options. Maybe it's more of a problem of choice paralysis but the fact that the options naturally and slowly showed up when I wasn't actively looking made it much easier.