3 ms·

With a lot more AI the smart people at Google, Amazon and Facebook may find out one day that there are products you buy rarely versus products you buy repeatedl

With a lot more AI the smart people at Google, Amazon and Facebook may find out one day that there are products you buy rarely versus products you buy repeatedly. Like washing machines vs potato chips. It makes sense to show ads for potato chips but with washing machines you should stop after purchase. I much preferred the time when kiteboarding sites had static kiteboarding ads instead of the current situation where ads are totally out of context.

fhood 6y ago
You know I think Amazon may have gotten better about that in the last little bit. I don't recall being flooded with recommendations for something I just purchased recently.
- CaptainZapp 6y ago
  Amazon knows what you ordered. So it's pretty simple for them not displaying ads for high-ticket items you just purchased.
fakedang 6y ago
> I much preferred the time when kiteboarding sites had static kiteboarding ads instead of the current situation where ads are totally out of context. Or out of nowhere. I get ads for real estate in Chicago - except that I live across the Atlantic. Or ladies products every time after my fiancee used my phone. Not to mention how most ads are just plain bad. I don't mind actually watching good ads - I was hooked onto buying the Asus Zenbook Pro Duo for a while because of its ad (although later I learnt that the product was shit). The Honda Day/Night ad is another one that comes to mind.
ChrisIsTaken 6y ago
Not an AI problem. This happens when small businesses outsource their adsense campaign to one of the many completely incompetent fly by night SEO shops, or to their grandson who's "good at computers". Half of Google's income is derived from businesses pissing their marketing budget up a wall with incorrectly targeted ads. But it's still more effective than newspapers.
- melomal 6y ago
  > Half of Google's income is derived from businesses pissing their marketing budget up a wall with incorrectly targeted ads. Ah yes I was waiting for a response like this. Adsense campaign or do you mean Adwords campaign? There's a pretty big difference between the two. Also, what's the difference between pissing away money on "poor targeting" and "testing" targeting which helps you to determine what the best options are? Alot of bro-vado in your comment - what's your avg CTR? Churn rate? Spend? Out of curiosity.

fhood 6y ago

You know I think Amazon may have gotten better about that in the last little bit. I don't recall being flooded with recommendations for something I just purchased recently.

CaptainZapp 6y ago
Amazon knows what you ordered. So it's pretty simple for them not displaying ads for high-ticket items you just purchased.

fakedang 6y ago

> I much preferred the time when kiteboarding sites had static kiteboarding ads instead of the current situation where ads are totally out of context. Or out of nowhere. I get ads for real estate in Chicago - except that I live across the Atlantic. Or ladies products every time after my fiancee used my phone. Not to mention how most ads are just plain bad. I don't mind actually watching good ads - I was hooked onto buying the Asus Zenbook Pro Duo for a while because of its ad (although later I learnt that the product was shit). The Honda Day/Night ad is another one that comes to mind.

ChrisIsTaken 6y ago

Not an AI problem. This happens when small businesses outsource their adsense campaign to one of the many completely incompetent fly by night SEO shops, or to their grandson who's "good at computers". Half of Google's income is derived from businesses pissing their marketing budget up a wall with incorrectly targeted ads. But it's still more effective than newspapers.

melomal 6y ago
> Half of Google's income is derived from businesses pissing their marketing budget up a wall with incorrectly targeted ads. Ah yes I was waiting for a response like this. Adsense campaign or do you mean Adwords campaign? There's a pretty big difference between the two. Also, what's the difference between pissing away money on "poor targeting" and "testing" targeting which helps you to determine what the best options are? Alot of bro-vado in your comment - what's your avg CTR? Churn rate? Spend? Out of curiosity.