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As a possible alternative, what if we just prohibited the use of passively collected data for monetization purposes? Instead, if a company wanted to do targeted
by ashton314 6y ago
As a possible alternative, what if we just prohibited the use of passively collected data for monetization purposes? Instead, if a company wanted to do targeted advertising, they would have to ask you explicitly about your preferences, kind of like how YouTube sometimes throws up those interest surveys.
This is still a nascent idea; I don’t know how this would be enforced, and there are a lot of blurry boundaries. I think this would be an interesting thing to explore.
- TuringTest 6y agoEurope's GDPR is exactly that. It forced the creation of modal popups that harass you on every web site you enter, prompting you to "Accept" being tracked and monetized. And apparently it wasn't enough, since the EU was lobbied to update the law with "special interests" that allow companies to track and monetize you without opt-in anyway. So, the worst of both worlds.
- freeone3000 6y agoThese sites are likely non-GPDR-compliant, as the "Deny" must be as easy as the "Accept", and clicking "Deny" must afford you the same functionality. This is frequently not the case.
- TuringTest 6y agoEven those places with a "Reject" button have the "special interests" enabled, and you need to explicitly opt-out - even from them building a targeted profile. Yes, it's likely that those opt-out checks, hidden under a folded option and requiring literally hundreds of clicks to remove all third-party ad providers, are illegal. [1] That doesn't seem to deter popup developers from designing them that way. [1] https://dma.org.uk/uploads/misc/5b0523a0d1a2b-5ae1fbf5c60fd-gdpr-for-marketers---consent-and-legitimate-interest_5ae1fbf5c6066_5b0523a0d198f.pdf https://dma.org.uk/uploads/misc/5b0523a0d1a2b-5ae1fbf5c60fd-...
- labawi 6y agoEnforcement is sadly very lacking, possibly swayed by interests, though there is some development on that front. The law itself is surprisingly reasonable and shouldn't be faulted. The "loopholes" are breaking the law, plain and simple.
- guerrilla 6y agoThis sounds like it'll have a million loopholes like taxes. Not that I'd object but I'd rather prioritize ads being banned entirely.