Just a simple example. Years ago you would use social media channels such as Facebook to promote your project. But at some point Facebook realized they can mone

Just a simple example. Years ago you would use social media channels such as Facebook to promote your project. But at some point Facebook realized they can monetize this and decided to drastically filter your posts unless you decide to pay them. However, people noticed that the filters on FB groups are much less strict so they started to create groups around topics related to the project. In this way they attract people who could potentially be interested in their project because they show they're interested, and not because someone tries to convice them or spams them etc. This is a simple example of ethical growth hacking. Ethical, because nobody gets hurt, and hacking, because at the beginning it was a bit nonstandard (I believe it's mainstream these days).