I would hone in on pages 27 & 28 in that document. In particular, this quote: > Cookies can also be a legitimate and useful tool, for example, in assessing the

I would hone in on pages 27 & 28 in that document. In particular, this quote: > Cookies can also be a legitimate and useful tool, for example, in assessing the effectiveness of a delivered information society service, for example of website design and advertising or by helping to measure the numbers of end-users visiting a website, certain pages of a website or the number of end-users of an application. This is not the case, however, regarding cookies and similar identifiers used to determine the nature of who is using the site, which always require the consent of the end-user. It is, of course, legalese. But they seem to be drawing a distinction between analytics and tracking. Counting distinct users seems to be acceptable without consent; profiling users does not.