Because search engine quality control is a cat and mouse game with spammers and grey hat companies trying to game rankings. Literally a multi billion dollar in

Because search engine quality control is a cat and mouse game with spammers and grey hat companies trying to game rankings. Literally a multi billion dollar industry. If google gives advance notice of all of this to australian news orgs, they have an asset worth billions and which would break the web worldwide if leaked. This is just part of it. Even legit sites do some gaming: https://en.m.wikipedia.org/wiki/Spamdexing https://en.m.wikipedia.org/wiki/Spamdexing