Your same argument can be applied against you: Allowing other distribution channels doesn't mean you'd have to use them. You can continue to only buy apps from

Your same argument can be applied against you: Allowing other distribution channels doesn't mean you'd have to use them. You can continue to only buy apps from Apple's app store. If Facebook then decides to only sell on their app store - go use another social network. If Epic does the same - go play different games. Same with your bank, your supermarket and your taxi service - you get to decide who you do business with... unless you're an app developer. In that case you only have one choice: Ignore half your potential customers or follow Apple's shitty rules to the letter and still risk them kicking you out on a whim. Apple owns roughly 50% of the US phone users. That's too much market power to ignore. They're going to be forced into opening up eventually.