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This is what happens when you prefer an incremental culture over a culture of innovation. There’s no way they could possibly innovate at this point with all the

This is what happens when you prefer an incremental culture over a culture of innovation. There’s no way they could possibly innovate at this point with all the baggage of x86. I think Intel has a long way to fall before they are forced to finally face the music and innovate a bit. Until that time, expect to see a lot more of these awkward and cringe ad campaigns.

fulafel 6y ago
Innovation can and usually does mean incremental improvement.
- gridder 6y ago
  Exactly, and thanks to apple we are not using anymore cheap plastic phones and PCs that last 12 to 24 months at best
  - africanboy 6y ago
    > cheap plastic phones They were not cheap plastic phones, they were expensive miniaturized phones representing the state of the art of portable phone devices. I blame Apple if nowadays we keep bricks in our pockets. Bricks that can't work on a battery more than 12 hours. > PCs that last 12 to 24 months at best I'm a proud owner of functioning PCs of the 90s, 2000s and 2010s. The HW inside many PCs is of the same quality than the HW on a Mac, if not better, because people could chose what to put inside them.
  - llampx 6y ago
    You do know you can buy cheap phones and cheap PCs, right? I'm personally happy for the choice. Not everyone has the budget for "the best phone ever." Also, its interesting that you say "lasting 12-24 months at best" when recent Apple laptops have had plenty of issues necessitating recalls and redesigns.
africanboy 6y ago
> This is what happens when you prefer an incremental culture over a culture of innovation It might be useful to read this The words innovation and invention overlap semantically but are really quite distinct. Invention can refer to a type of musical composition, a falsehood, a discovery, or any product of the imagination. The sense of invention most likely to be confused with innovation is “a device, contrivance, or process originated after study and experiment,” usually something which has not previously been in existence. Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field. One might say that the first telephone was an invention, the first cellular telephone either an invention or an innovation, and the first smartphone an innovation. > There’s no way they could possibly innovate at this point with all the baggage of x86. Let's talk about it again in a few years.
matthewmacleod 6y ago
That just seems like nonsense. There's absolutely nothing that stops innovation – Intel's problems are primarily the result of a technical failure to implement their last process node, and the corresponding failure to manage the outcomes that went along with that. There's a small cost to maintaining the x86 architecture, which impacts on processor performance. But the idea that somehow processor designers switching to ARM will somehow make them fast an innovative is obviously wrong – I mean we've got AMD right there getting performance which is substantially closer to the M1, there have been countless ARM chips out there forever, and the M1 is itself absolutely an incremental approach to processor development!
- JuliusPullo 6y ago
  To innovate you usually have to throw away something old that is still working well. That is not so easy to do. That is why innovation usually comes from those who don't have anything valuable they need to throw away.
thunkshift1 6y ago
How is m1 “innovation”? They have solid performance because of manufacturing (tsmc)
- kristianp 6y ago
  They also have more advanced, larger instruction pre-processing units, (I can't remember the exact name of them). Also the big.little architecture. See: https://news.ycombinator.com/item?id=25258165 https://news.ycombinator.com/item?id=25258165 "The M1 is really wide (8 wide decode) and has a lot of execution units. It has a huge 630 deep reorder buffer to keep them all filled, multiple large caches and a lot of memory bandwidth."

fulafel 6y ago

Innovation can and usually does mean incremental improvement.

gridder 6y ago
Exactly, and thanks to apple we are not using anymore cheap plastic phones and PCs that last 12 to 24 months at best
- africanboy 6y ago
  > cheap plastic phones They were not cheap plastic phones, they were expensive miniaturized phones representing the state of the art of portable phone devices. I blame Apple if nowadays we keep bricks in our pockets. Bricks that can't work on a battery more than 12 hours. > PCs that last 12 to 24 months at best I'm a proud owner of functioning PCs of the 90s, 2000s and 2010s. The HW inside many PCs is of the same quality than the HW on a Mac, if not better, because people could chose what to put inside them.
- llampx 6y ago
  You do know you can buy cheap phones and cheap PCs, right? I'm personally happy for the choice. Not everyone has the budget for "the best phone ever." Also, its interesting that you say "lasting 12-24 months at best" when recent Apple laptops have had plenty of issues necessitating recalls and redesigns.

africanboy 6y ago

> This is what happens when you prefer an incremental culture over a culture of innovation It might be useful to read this The words innovation and invention overlap semantically but are really quite distinct. Invention can refer to a type of musical composition, a falsehood, a discovery, or any product of the imagination. The sense of invention most likely to be confused with innovation is “a device, contrivance, or process originated after study and experiment,” usually something which has not previously been in existence. Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field. One might say that the first telephone was an invention, the first cellular telephone either an invention or an innovation, and the first smartphone an innovation. > There’s no way they could possibly innovate at this point with all the baggage of x86. Let's talk about it again in a few years.

matthewmacleod 6y ago

That just seems like nonsense. There's absolutely nothing that stops innovation – Intel's problems are primarily the result of a technical failure to implement their last process node, and the corresponding failure to manage the outcomes that went along with that. There's a small cost to maintaining the x86 architecture, which impacts on processor performance. But the idea that somehow processor designers switching to ARM will somehow make them fast an innovative is obviously wrong – I mean we've got AMD right there getting performance which is substantially closer to the M1, there have been countless ARM chips out there forever, and the M1 is itself absolutely an incremental approach to processor development!

JuliusPullo 6y ago
To innovate you usually have to throw away something old that is still working well. That is not so easy to do. That is why innovation usually comes from those who don't have anything valuable they need to throw away.

thunkshift1 6y ago

How is m1 “innovation”? They have solid performance because of manufacturing (tsmc)

kristianp 6y ago
They also have more advanced, larger instruction pre-processing units, (I can't remember the exact name of them). Also the big.little architecture. See: https://news.ycombinator.com/item?id=25258165 https://news.ycombinator.com/item?id=25258165 "The M1 is really wide (8 wide decode) and has a lot of execution units. It has a huge 630 deep reorder buffer to keep them all filled, multiple large caches and a lot of memory bandwidth."