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Sometimes I think people are not aware that Apple also has an ad business. https://searchads.apple.com/ https://searchads.apple.com/
by maxhille 6y ago
Sometimes I think people are not aware that Apple also has an ad business.
https://searchads.apple.com/ https://searchads.apple.com/
- techdragon 6y agoIt’s kind of disingenuous to compare Apple’s search ad feature for just promoting an app inside the App Store, with Google’s Adsense online advertising platform which is multi-platform with video, text, and image ads, even audio at one point in the past, on multiple device types being so ubiquitous it’s almost hard to get away from them.
- robin_reala 6y agoSure, but it’s got a considerably better privacy model than Google’s ads: https://searchads.apple.com/privacy/ https://searchads.apple.com/privacy/ . For a start, you can see what information they used to target you by pressing on the “Ad” button (which is my case is nothing because I’d previously flipped a single toggle switch in settings telling Apple not to use personal data to target ads to me).
- sofixa 6y agoGoogle have a whole website dedicated to that ( what it knows about you), and there are toggles if you want that to be used for ad targeting or shared with third parties. adssettings.google.com
- kergonath 6y agoHave you noticed that these ads appear only in the App Store and are not based on invasive tracking across apps and the Internet?
- SquareWheel 6y agoNot to mention iAds. Though apparently they shuttered that a few years ago.
- judge2020 6y agoSearch Ads are for the App Store and are completely contextual - eg. you search "translate" and a random translate app shows above Google Translate as an Ad. They don't have ads that target the user, only the search term.