I find it hard to believe how leaders still opt for #2. Their rationale is time-to-market. #2 is still fine if you "eat your own dog food". Doing it teaches a l

I find it hard to believe how leaders still opt for #2. Their rationale is time-to-market. #2 is still fine if you "eat your own dog food". Doing it teaches a lot about how users would use the product.