Yeah - I generally agree with you. In the review business it's better to be playing the long-term game if you're building a real audience. In Wirecutter's case

Yeah - I generally agree with you. In the review business it's better to be playing the long-term game if you're building a real audience. In Wirecutter's case their long term advantage is to make good reviews without regard to the affiliate payment. There are already thousands of other websites that are just disguised ads. Wirecutter's differentiating features is that they don't do that. They still have some reviews I think are pretty mediocre or products they chose that I think are bad, but generally I think they're worth looking at.