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[author] It wasn't. The plan at the time was to deprecate Power Editor and build a new version of Ads Manager. We undertook both projects simultaneously, with
by shaneos 6y ago
[author] It wasn't. The plan at the time was to deprecate Power Editor and build a new version of Ads Manager. We undertook both projects simultaneously, with the plan being to keep Power Editor going until AM v2 was ready. Unfortunately that took too long, and since Power Editor was the only product that could ship all the new ads features, by the time it came that Ads Manager V2 was ready, Power Editor had 50% of revenue share and Ads Manager about 20%. So, in effect we rebadged PE as Ads Manager, pulled over some of the new features from AM V2 and called it done.