[author] This is very accurate. As the manager of the team I had to spend a huge amount of time trying to hire internally for it. No one came to FB to work on

[author] This is very accurate. As the manager of the team I had to spend a huge amount of time trying to hire internally for it. No one came to FB to work on ads, they wanted to work on stuff that their friends used. I had to develop a smooth song-and-dance to get the right type of people interested. In the end, this served me very well in my career, being well practiced at getting engineers excited to join your team is a valuable skill.