They use your data (income, financial situation (do you have a mortgage, etc.)) to determine what financial products (which credit cards, personal loans, mortga

They use your data (income, financial situation (do you have a mortgage, etc.)) to determine what financial products (which credit cards, personal loans, mortgages, etc.) to offer you. This would all be in addition to what they knew about your credit score or anything else you input on the other parts of their platform. But as others pointed out, that part of CK got split off when Intuit bought them.