[author] There were some contingency plans, but we had no time to get them ready in advance. If Google had actually pulled the plug, we wouldn't been down for

[author] There were some contingency plans, but we had no time to get them ready in advance. If Google had actually pulled the plug, we wouldn't been down for everyone for many weeks, and given that the vast majority of our large customers are non-tech-savvy (low paid employees at ad agencies), a large percentage would have remained with a broken experience forever. They'd have just given up and moved their money to Google.