Apple isn’t just cutting them off from tracking at the app level. Go look at Safari. It is tracking who is tracking you on websites. Without these, Google only

Apple isn’t just cutting them off from tracking at the app level. Go look at Safari. It is tracking who is tracking you on websites. Without these, Google only gets revenue from search on iOS. That itself is diminished because they won’t be able to later show you ads based on your search. That is why Google pushes you to sign in. An additional problem is that search revenue from iOS devices is greater than on Android (as of a few years ago). So this, and that consumers spend most of their time on mobile, is a huge problem for Google. This is a LOT of their revenue. Like you said, this looks like a silent war. Google can’t complain about monopoly power given that they control Android. That’s why this war is silent. Also, this isn’t just about Google. You have Facebook, Snap, etc...