This is a great discussion of these items: 1. Sustainable competitive advantage - "How easy is it for someone else to provide the same product or serv

This is a great discussion of these items: 1. Sustainable competitive advantage - "How easy is it for someone else to provide the same product or service that you provide?" 2. The Presence of Network Effects - do more customers create more value for all customers? 3. Revenue Visibility and Predictability 4. Customer Lock-in/High Switching Costs 5. Gross Margin Level: higher is better 6. Marginal Profitability / Economies of Scale 7. Many Customers: Low Customer Concentration 8. Lack of Dependency on Major Partner(s) 9. Natural Demand (vs. Heavy Marketing Spend Needed) 10. Growth