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I think it feels less powerful because it is a buggy mess and takes forever to use. I loath setting up Facebook ads now because I know it is going to take me fo
by etempleton 6y ago
I think it feels less powerful because it is a buggy mess and takes forever to use. I loath setting up Facebook ads now because I know it is going to take me forever to do it properly.
I pine for the days of PowerEditor. It had a confusing interface, but like Google Ads, once you had learned it you could get what you wanted to get done quickly.
I don’t mind the interface of Business Manager or the Ads Manager platform at all, but I find the ads platform to be riddled with weird bugs. It has perhaps improved slightly in the past year or so, but only slightly. They also constantly change how it works, so you can’t just copy the campaign or ad set of an ad and build out new ads from a year ago, it will almost always have to be built out from scratch because something changed, but they don’t tell you that before you copy the campaign. Why even let me copy it if it isn’t going to work?