I went through your site, watched the first video, and the start of a demo. I spent probably 5 minutes on the site. I have no idea what it is that you provide.

I went through your site, watched the first video, and the start of a demo. I spent probably 5 minutes on the site. I have no idea what it is that you provide. I understand the widgets are customized to my role. But, where I'm unclear is if you are providing your own project management software and the widgets give me a streamlined view based on my role, or are you providing a widget that integrates with some other project management system? You may benefit from showing this to friends and family and having them speak through their thought process as they navigate your site, this may be a good way to see firsthand what questions come up and how to iterate on the content.