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I agree but only the actual /adsmanager/manage section and the subsequent tools (events/audiences). Basically power editor 2.0. But it seems less powerful than

I agree but only the actual /adsmanager/manage section and the subsequent tools (events/audiences). Basically power editor 2.0. But it seems less powerful than the old one for some reason might just be in my head though. It has a pretty low ad limit per ad group I think 100. Though some of the 'combo' ads where you can put 5 headlines, 5 copy etc help up that number. BUT I do not like the business manager which houses all the pages, users, audience assets. I find the 'line of business' really confusing and hard to see how they want it organized. Like what's the model supposed to be? Agency line of business -> client subs. But then you need a specific line of business for certain offline attribution etc so having it agency parent doesn't make sense to me?!

etempleton 6y ago
I think it feels less powerful because it is a buggy mess and takes forever to use. I loath setting up Facebook ads now because I know it is going to take me forever to do it properly. I pine for the days of PowerEditor. It had a confusing interface, but like Google Ads, once you had learned it you could get what you wanted to get done quickly. I don’t mind the interface of Business Manager or the Ads Manager platform at all, but I find the ads platform to be riddled with weird bugs. It has perhaps improved slightly in the past year or so, but only slightly. They also constantly change how it works, so you can’t just copy the campaign or ad set of an ad and build out new ads from a year ago, it will almost always have to be built out from scratch because something changed, but they don’t tell you that before you copy the campaign. Why even let me copy it if it isn’t going to work?
cm2012 6y ago
Oh totally agree with this