This is fairly common in the financial services industry. It protects you as well as them. In my experience, it covers 'directed' accounts -- ones where you m

This is fairly common in the financial services industry. It protects you as well as them. In my experience, it covers 'directed' accounts -- ones where you make the decisions. If your robo advisor (or a mutual fund) buys your company's stock, and you had no input in the decision, you'll be protected. In my experience, you can hold ETFs so long as the weight of your company is relatively low. I wouldn't look over the financials and try to come up with a series of ETF trades that result in concentrated exposure to your stock though.