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You have to wonder why that was a choice, when they could serve/not serve ads based on location, instead of hard redirecting.

• jayflux 6y ago
  SEO mainly. They prefer to use .com for international stuff and keep uk users on .co.uk
• wmil 6y ago
  Could be a legal issue. If they have a legal requirement to not serve ads in the UK it's good to have a clean separation where they can see if the redirect is broken.