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Hi, this is interesting and I wish you all the best. Just as a random anecdata point, the price that I was expecting and would personally be willing to pay woul

Hi, this is interesting and I wish you all the best. Just as a random anecdata point, the price that I was expecting and would personally be willing to pay would be 20€. This is because I am not planning on working in IT security and would be reading this foro fun. Just FYI, since I think it's interesting for you to know the price sensitivity of people. Don't know if you would be able to finance yourself at that price point, but again I just want to give feedback. Perhaps this could be achieved via a steeper early adopter discount. Perhaps I'm simply not the target group. Hope this is helpful somehow.

sylvain_kerkour 6y ago
I really appreciate this kind of feedback, because a lot of people will think that but won't bother leaving a comment and I will never be aware. Thank you! Today it makes no sense to reduce the price of the book because of the niche topic covered and my small audience, but for sure I will re-evaluate it later.
- axiosgunnar 6y ago
  Yep, that's what I thought! Good luck! :-)
- ghaff 6y ago
  I agree with the parent. Much above $20 for a technical book is getting into "this is an expensive book" for me. Doesn't mean I won't ever buy it, but it's probably not the sort of thing I'll go "Why not?" right away and click the button.
- iainctduncan 6y ago
  You don't actually know this unless you have run an A/B test. Pricing a book is like software, you might very well sell many more than twice as many copies at half the cost, off hobbyist sales. (background, I worked in the book business years ago). If you really want to know if you're doing it right, run a time limited test of different prices and see what happens. I doubt this is nearly as much a niche as you think.
  - sylvain_kerkour 6y ago
    Thank you, you are absolutely right and this is the good mentality to approach the issue! I will do it as soon as I have more bandwidth available.
sylvain_kerkour 6y ago
Here is a coupon to save 23€ on the book :) https://academy.kerkour.com/black-hat-rust?coupon=HACKERNEWS-23 https://academy.kerkour.com/black-hat-rust?coupon=HACKERNEWS...

sylvain_kerkour 6y ago

I really appreciate this kind of feedback, because a lot of people will think that but won't bother leaving a comment and I will never be aware. Thank you! Today it makes no sense to reduce the price of the book because of the niche topic covered and my small audience, but for sure I will re-evaluate it later.

axiosgunnar 6y ago
Yep, that's what I thought! Good luck! :-)
ghaff 6y ago
I agree with the parent. Much above $20 for a technical book is getting into "this is an expensive book" for me. Doesn't mean I won't ever buy it, but it's probably not the sort of thing I'll go "Why not?" right away and click the button.
iainctduncan 6y ago
You don't actually know this unless you have run an A/B test. Pricing a book is like software, you might very well sell many more than twice as many copies at half the cost, off hobbyist sales. (background, I worked in the book business years ago). If you really want to know if you're doing it right, run a time limited test of different prices and see what happens. I doubt this is nearly as much a niche as you think.
- sylvain_kerkour 6y ago
  Thank you, you are absolutely right and this is the good mentality to approach the issue! I will do it as soon as I have more bandwidth available.

sylvain_kerkour 6y ago

Here is a coupon to save 23€ on the book :) https://academy.kerkour.com/black-hat-rust?coupon=HACKERNEWS-23 https://academy.kerkour.com/black-hat-rust?coupon=HACKERNEWS...