[Disclosure: I work on the team] With well over 100,000 apps in the Play Store alone, from companies like Grab, eBay, Alibaba and Betterment; as well as copiou

[Disclosure: I work on the team] With well over 100,000 apps in the Play Store alone, from companies like Grab, eBay, Alibaba and Betterment; as well as copious usage by Google's own apps like Google Pay and integration into the Home Hub, this is a pretty low risk even if you have a skeptical eye at Google's track record. It's more than paying for itself in reduced costs internally, even without any regard to its external value to Google.