From the article: "In the coming weeks, iOS 14.5 will require apps that engage in “3rd Party Tracking” to ask explicit permission, which most users will opt out

From the article: "In the coming weeks, iOS 14.5 will require apps that engage in “3rd Party Tracking” to ask explicit permission, which most users will opt out of." If most users opt out, then an analytics SDK becomes effectively useless. You're ranting about the possibility of using an analytics SDK - which nobody is denying, because it's a "de facto" ban, not a "de jure" ban. But an analytics SDK that gathers almost no analytics is not even worth having. So in effect, it's a ban. > All they will have to do is indicate third party tracking in the App description and present an opt-in dialog. Oh, that's all. And then get no analytics. But they can still "use" the analytics SDK... to do nothing. You know, I don't even have any analytics whatsoever in my apps. I have no horse in this race. But I've got no problem with the phrase "de facto ban". It seems like a reasonable description of the situation. And again, some people would love a de jure ban, so it's not like the author of the article is using a "naughty" word.