Given what my friends "Like" on FB (I'm friends with them for other reasons), a similar signal (aka "noise") in Google search results seems almost or actually t

Given what my friends "Like" on FB (I'm friends with them for other reasons), a similar signal (aka "noise") in Google search results seems almost or actually to be a disincentive, for me personally, to forming "connections". I think this may be an attempt to conflate two things that for some (many?) remain separate domains. EDIT: OTOH, general initiatives to improve search results (i.e. Panda) have been quite useful, for me. Now I'm sitting here, wondering why/how I end up repeatedly sounding negative about various Google "social" initiatives -- as actually incorporated. It's not that I'm against their trying. But... they do seem to keep missing the mark.