People use emotional appeals because they work. What's worse, those who oppose your ideas are frequently using emotional appeals of their own, creating a sort o

People use emotional appeals because they work. What's worse, those who oppose your ideas are frequently using emotional appeals of their own, creating a sort of communications arms race, where you have employ a little fiery rhetoric or a few logical fallacies just to get anyone to listen to you at all. Granted, this is the internet, and we can theoretically hold each other to a higher standard of discourse. Just wanted to play a little devil's advocate.