It makes adtech companies and things funded by ad revenue unviable to launch in California. Your local market is burdened by restrictions that can be complex o

It makes adtech companies and things funded by ad revenue unviable to launch in California. Your local market is burdened by restrictions that can be complex or expensive to implement, and limit your profitability because you have less targeting data to give advertisers. Meanwhile your competitor in Texas has already shipped their app and is happily picking up customers in the other 49 states, word is spreading, and they're raking in money from their additional targeting and from lower taxes. I think the CCPA is important and good for consumers, but claiming it has no effect on business is a non-starter. It has basically no effect on businesses that don't rely on ad revenue, though.