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Analytics tools like Amplitude give you vastly more and more-useful information than just sessions and events. Sure, it's one thing to capture events, but fast
by pianoben 6y ago
Analytics tools like Amplitude give you vastly more and more-useful information than just sessions and events. Sure, it's one thing to capture events, but fast and easy search and segmentation of those events? Building ad-hoc funnels and visualizing behavior of cohorts over those funnels? This is real and significant value.
There's a reason that there are profitable companies dedicated to building stuff like this. It's really hard to get right in a scalable way.
Unless you're already a multi-billion dollar corp (and how did you get that big without analytics), it's a no-brainer - this is something to buy, not to build.
- alexdean 6y agoAgree, building this in 2021 is not a good use of data engineering time. As well as the SaaS packages like Amplitude and Mixpanel, you also have great open-source tools and platforms for mobile and product analytics like PostHog (https://posthog.com/ https://posthog.com/), Countly (https://count.ly/ https://count.ly/) and Snowplow (https://snowplowanalytics.com/ https://snowplowanalytics.com/). Disclosure: Snowplow co-founder.
- johnchristopher 6y agoI regularly see a lot of GA analytics on HN. How does your solution compare to Matomo ? I feel the interface is extremely dated and not intuitive but that just might be me. Why is Matomo so rarely cited ?
- waynesonfire 6y agocofounder of analytics company says it's not worth building an analytics solution. I welcome the competition.
- dubcanada 6y agoWhile I do agree, this stuff is vastly more complex then just what the OP said. But funnels are nothing more then how many people did Y after X. If you record everything (say every single web request) you could easily do a query to find out that type of data and shove it in a table.