Hmm... the user could potentially benefit from better search results. This is, of course, being positioned as a social "like"-type button, but it definitely cou

Hmm... the user could potentially benefit from better search results. This is, of course, being positioned as a social "like"-type button, but it definitely could have benefits individually, as well. Imagine if Google looked at the history of your +1's, compared it to other users', etc, and improved your search results that way.