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OK. Let's separate the ad industry from ad technology for now. So as for the latter, have a look at the Revive ad server [0]. It allows you to deliver ads with
by dvfjsdhgfv 6y ago
OK. Let's separate the ad industry from ad technology for now. So as for the latter, have a look at the Revive ad server [0]. It allows you to deliver ads with intricate rules as to when they should be served, on which websites and so on. It allows you to be less dependent on Google/FB duopoly. You can host the ads either on your own websites or contact the owners of other popular websites and arrange an ad deal that doesn't involve user tracking. Yes, this is the opposite of what modern ad networks are doing.
In any case, advertising without user tracking is, in my opinion, one of the most ethically neutral forms of making your product/service known, in contrast to morally dubious methods such as advertising with user tracking, product placement, advertorials, advertising disguised as articles/videos etc.
[0] https://www.revive-adserver.com/features/ https://www.revive-adserver.com/features/