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> Third party cookies can be easily blocked My understanding is there are a minority of legitimate use cases that require them. If Chrome stops supporting them
by peteretep 6y ago
> Third party cookies can be easily blocked
My understanding is there are a minority of legitimate use cases that require them. If Chrome stops supporting them, those flows will get rewritten, and anyone not using Chrome benefits? Add to that an aggressive anti-trust action splitting Chrome from the bit of Google that sells ads (I can dream?), and this all works out fantastically well. Probably too much misplaced optimism.
I suspect what actually happens is that ad-tech companies end up using clever tricks at the CDN or server level to work around this.
- my123 6y agoWhat would be the business model of a Chrome separate than Google? Google paying anyway to keep it alive through a search engine deal like Firefox? that doesn't remove the link between the two financially.
- peteretep 6y agoAn independent Chrome could provide this cohort data to other advertisers, as they clearly think it's very valuable. Google paying to keep it the default link doesn't remove the financial link, but it doesn't need to, it needs to remove the joint strategy and management decisions.