I think this is key. When Amazon becomes widely known as untrustworthy, then it will fail and fail quickly. There is already a _lot_ of counterfeiting on Amazon

I think this is key. When Amazon becomes widely known as untrustworthy, then it will fail and fail quickly. There is already a _lot_ of counterfeiting on Amazon, and a lot of people avoid it for anything safety critical or areas where it is most prevalent. If that becomes more widely known and widely practiced, it would make a dent. Small places naturally verify their stock. Amazon doesn't.