The first approach sounds solid but it's the kind of thinking that very easily leads you towards building a solution looking for a problem. See Peter Reinhardt

The first approach sounds solid but it's the kind of thinking that very easily leads you towards building a solution looking for a problem. See Peter Reinhardts talk about product/market fit: https://www.youtube.com/watch?v=_6pl5GG8RQ4 https://www.youtube.com/watch?v=_6pl5GG8RQ4