I don't have any automotive experience but that largely squares with what I hear through the grapevine in the Auto industry. In the heavy machinery industry wh

I don't have any automotive experience but that largely squares with what I hear through the grapevine in the Auto industry. In the heavy machinery industry which Deere opporates it's mostly the opposite. Kubota, Agco, Bosch etc. are miles ahead of Deere and Caterpillar; who are largely relying on past reputation at this point.