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> The reason Toyota ate it in the press for this was competitive. can you explain what you mean? I don't understand this sentence.
by appleflaxen 6y ago
> The reason Toyota ate it in the press for this was competitive.
can you explain what you mean? I don't understand this sentence.
- roryokane 6y agoI think they mean this: Toyota “ate it” (an idiom meaning to take losses) in the press by having bad stories written about them. These stories were written for a reason. This reason was not that Toyota deserving those stories, but that Toyota’s competition encouraged those stories.