Great question! Our aim is to make the self-hosting of monitoring/observability systems so simple that people would prefer it compared to sending everything to

Great question! Our aim is to make the self-hosting of monitoring/observability systems so simple that people would prefer it compared to sending everything to SaaS vendors. We think that the current open source solutions are disparate systems ( like prom, jaeger) and thats what makes it difficult to manage. Of course, scaling Kakfa/Druid is also not trivial, but this can be managed by providing better scripts and controllers to manage the complexity. The market we are primarily targeting is customers who see that they are paying huge (storage) price to Datadog/Lightstep and would prefer to have things in house. Self hosting also becomes more important for users who prefer data to not leave their network boundaries - either due to privacy or security concerns