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Congrats on the launch! This seems like a great tool to help corral all the disparate parts of conducting research. As a designer (who does a lot of research),
by roldie 6y ago
Congrats on the launch!
This seems like a great tool to help corral all the disparate parts of conducting research. As a designer (who does a lot of research), I see a lot of value here, and I think you could make a big impact for those of us who do this often.
Some thoughts and questions:
- I think the pricing will have to be inexpensive enough for decision makers to want to handle recruiting in-house rather than hiring a dedicated third-party recruitment/research firm. Recruiting is extremely tedious and time-consuming. A researcher shouldn't have to waste the majority of their time recruiting, and a bootstrapped designer/PM would have even less time.
- It looks like this helps create a candidate database of existing customers only. Why should we use this over a Google sheet or Airtable/Notion/anything with light CRM capabilities? What about potential customers or customers of competitors? We can use something like Usertesting.com or User Zoom to recruit from a public pool of candidates and use screener questions to approximate our user base.
- On the post-study side, how will you beat something like Dovetail in terms of showcasing findings and other studies?
I think having everything in one tool is a powerful motivator. But I would be concerned that smaller teams try to make make use of the tools they already have, and won't pay for another one, and as you mentioned, larger teams can afford to pay for the recruiting team or all the individual tools.
With all that said, you seem to have solved a lot of pain points in this process, so I'm looking forward to seeing you succeed.
- nedwin 6y agoThank you! I agree with you on making it inexpensive. We're still figuring out the pricing in all honesty. With the mission of democratizing research I think we have a way to go to make it accessible for the early stage folks and small teams. Customers use us over Google Sheets etc for a bunch of reasons. For starters those systems are generally pretty messy, and require manual updating to know who has been contacted, interviewed, paid (if you're doing incentives), and what was learned. They're also a security and GDPR nightmare - can anyone just download a list of your customers and share it around in a G Sheet? Our perspective on UserTesting etc is that they're great if you want to talk to general population, particularly college students or stay at home parents. It gets harder as you get more specific - like finding engineering managers with a learning & development budget (real use case). At the end of the day I'd prefer to talk to real or potential customers than professional participants. What do you think? Post-study: tools like Dovetail or EnjoyHQ are awesome. But they currently don't help you get to the insight itself, and that's incredibly painful for a lot of companies. By having all the data from the moment of contact with the customer we think we can create a richer experience that helps provide access to not only the insights, but the ability to generate new research easily based on those insights. Thanks for the kind words!
- tracyhenry 6y agoHow do you compare to Notion then? It's free/very cheap for a small team and has a community of contributors who can produce templates, e.g., https://uxdesign.cc/step-by-step-how-to-build-a-user-research-repository-in-notion-8d96c46a0211 https://uxdesign.cc/step-by-step-how-to-build-a-user-researc...