Its about messaging and existing channels. Microsoft has a rich ecosystem of VARs and System Integrators and they are effectively leveraging these channels to r

Its about messaging and existing channels. Microsoft has a rich ecosystem of VARs and System Integrators and they are effectively leveraging these channels to reach the CIO and IT executives. AWS relies on word of mouth - in organizations where developers and architechts have a say in infrastrucurue -- its always AWS. Sadly , for AWS, only executives have this power in large companies and they will always choose Microsoft.