"No member or person associated with a member shall recommend to any customer any transaction for the purchase or sale (writing) of an option contract unless su

"No member or person associated with a member shall recommend to any customer any transaction for the purchase or sale (writing) of an option contract unless such member or person associated therewith has *reasonable grounds* to believe upon the basis of information furnished by such customer after *reasonable inquiry* by the member or person associated therewith concerning the customer's investment objectives, financial situation and needs, and any other information known by such member or associated person, that the recommended transaction is not unsuitable for such customer." The burden's on the firm to demonstrate why it believed the customer was qualified to trade the product, and to demonstrate that it made an effort to evaluate the customer's goals, finances, and needs.