4 ms·

I think it's more along the lines that a $5B/yr business would typically have gone to a large contracting firm, and the resulting solution would have been over-

I think it's more along the lines that a $5B/yr business would typically have gone to a large contracting firm, and the resulting solution would have been over-engineered with all of the front and back-end stuff and resulted in a higher cost to solve the same problem.

busterarm 6y ago
^ You got it completely. Thank you. Actually probably the output would be worse, because there's a significant amount of domain knowledge in building an effective website in this space. The only companies that are effective at it do it in house or go to specialists in the space. Car dealership advertising is actually extremely similar in this regard. There are just a few big players working with hundreds to thousands of dealers.