"(Some retailers) are scoring shoppers based on their return rates, much the way credit-ratings firms tally consumers’ creditworthiness... Free shipping and ot

"(Some retailers) are scoring shoppers based on their return rates, much the way credit-ratings firms tally consumers’ creditworthiness... Free shipping and other accommodating return policies have gotten consumers used to ordering multiple sizes and colors and returning what they don’t want ... One of the top reasons is improper fit... The number of e-commerce packages returned in 2020 rose 70% from 2019... For a typical retailer, every $1 million reduction in returns can translate to $500,000 added to the bottom line..."