The App Store is very momentum driven. If you can get your app into the Top 25 Paid with a high star rating, via social media, emails, etc., you are golden. T

The App Store is very momentum driven. If you can get your app into the Top 25 Paid with a high star rating, via social media, emails, etc., you are golden. There are lots of users like me that will download almost anything that is highly rated, popular, and $1. Paid downloads work for the same reason, although usually the star ratings drop quickly once the natural downloads exceed the paid-for ones, so they drop out of the list fast. You still do need a quality app at the end of the day. (I also wonder how many downloads are driven by some of the unusual uses of the iPhone hardware that I think people would talk about to friends.)